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Let Us Take a Look at 2017’s Creativity in Design

We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Considered as the introductory means of a company, a website will show what the company has to offer in the market. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.

Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.

Applied across the board in marketing is the word minimalism which is aptly described with modernism. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.

It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. The concept of image is what would immediately come into our minds when we say the word design. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.

The dynamics of video is being followed with long scrolling that are being implemented on many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. A 3D effect is also added to increase in parallax.

Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.

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